Analysis of budget airline company indigo airlines tourism. Indigo is a low cost domestic airlines in india which offers cheap low cost flights air tickets. The goal of this marketing plan is to outline a new marketing strategy to attract the potential customers from other airlines, to attract the first time travellers as well. Indigo is a private, lowcost carrier based in gurgaon,haryana,india the indigo airline started operation in august 2006 and currently is the largest airline in india by market share. The airline operates 1500 flights everyday to 87 destinations 63. If good branding begins in a name then indigo airlines had quite a launch pad. Industry analysis project indigo airlines low cost carrier scribd. They are called indigo children because the first person to identify them saw a deep blue, indigo color surrounding them.
Highly profitable and fastest growing airline in india. In the marketing mix of indigo airlines the price plays a major role in it. Creating an effective configuration for an airline in the. Indigo is not only the most efficient low fare operator domestically but is also comparable with global low cost airlines. The airline passenger industry in india was a mess in 20, but the lowcost carrier, indigo, was making money. Practice 30 indigo interview questions with professional interview answer examples with advice on how to answer each question. Owner of indigo, indias biggest airline, files for ipo. Indigo airlines flights booking deals with discounts and cash back offers in india. History of indigo indigo is an indian lowcost airline set up by rahul bhatia of interglobe enterprises and rakesh gangwal, a united statesbased nri. History indigo was set up in early 2006 by rahul bhatia and rakesh s gangwal. Indigo is an indian lowcost airline set up by rahul bhatia of inter globe enterprises and rakesh gangwal, a united statesbased nri.
Commencing operations in 2006, indigo is a lowcost carrier based in gurgaon, india. Investor relations, financial and operational information indigo. We first list the ministrys vision, mission and objectives. The october ipo of interglobe aviation, the holding outfit of indigo, indias largest and most profitable airline, created three new candidates.
It is the fastest growing and also the largest airline in india with a market share of 32. This paper surveys the theoretical literature on dynamic price. In the last decade, the number of budget airlines has taken off, and lowcost carriers lccs now number in the hundreds globally. This is a picture of one of their very first a320s. How indigo airlines brand strategy makes budget travel in india better, if not the best. Indigo airlines aims to become the number one leader in the low cost airline. Indigo airlines parent, interglobe aviation, announced on april 27, 2018, that the companys president and wholetime director, aditya ghosh, is stepping down. This relatively new company had managed to work against the odds and grab market share from longerestablished flyers. But we feel the price band fixed for the ipo looks exorbitant. Everything discussed above looks good about the performance of indigo airlines.
Vision, mission and objectives the flying engineer. Indigo airlines are planning to introduce new promotional offers for the potential customers. Indigo airlines indigo airlines operated by interglobe aviation limited is an indian lowcost carrier and the largest airline by passengers carried and fleet size, with a 49. Get details of vision and mission of indigo airlines.
The carrier, which is owned by rahul bhatias interglobe enterprises, operates an extensive domestic network and international services to south asia, southeast asia, europe and the gulf. This section determines what the annual growth rate must be to achieve 300 million domestic tickets passengers, and whether this is attainable or not. Indigo airlines marketing mix of indigo airlines the. Indigo airlines indianbased lowcost domestic airline. Indigo online flights air tickets booking deals in partnership with various travel agents in india gives offers on online flights air ticket booking from delhi mumbai goa chennai bangalore india on indigo airlines.
Indigo airlines customer care contact number, address. We collected most searched pages list related with vision and mission of indigo airlines and more about it. The airline is also one of the fastest growing airlines in the world indias best on time performance and least flight cancellations. Interglobe aviation ltd, which owns the countrys biggest airline indigo, on tuesday filed a draft prospectus for an initial public offering ipo to list on the domestic stock market and cash in. It is the fastest growing and also the largest airline in india.
Cleverly couched within the name is a play on india and go a smart shorthand for a nation where. The list includes the city, country and the airports name, with the airlines hubs marked. Introduction indigo is an indian budget airline company headquartered at gurgaon, india. It is also the largest individual asian lowcost carrier in terms of jet fleet size and passengers carried, and the sixth largest carrier in asia with over 64 million passengers carried in financial year 201819. Opportunitiesthe flight density of indigo airlines is limited in domesticmarket. Indigo is an indian lowcost airline with only economy class seating. Indigo started out in 2006, with a modest order of 100 airbus a320s an aircraft family they are still operating to this day. More than 80% of the children now being born are indigo children. Indigo ceo quits, leaves indias largest carrier fend for itself 1st may 2018. Analysis of indigos profitability in the draining indian civil. It is the largest airline in india by passengers carried and fleet size, with a 47. Thus it is imperative that airlines achieve operational profitability, a fact borne out by the only profitable domestic airline today, indigo airlines. Indigo airlines is the latest entry in the domestic civil aviation sector in india.
On august 2012,indigo become the largest airline in india in terms of market share27% in august 20,the centre for asia pacific aviation ranked indigo amongst the 10th biggest low cost carriers in the world. Indigo offers a premium service called indigo plus, where the passengers, at a higher fare, can avail additional benefits like a pre. The aim of the organisation is to increase the current market share by at least 30%. Indigo being the biggest domestic airline in terms of number of passengers india in 2015. From a modest four percent increase during the six months of january to june 2014, domestic. Within 3 days i got a mail for documentation and a call from hr that im selected. They entered the market with just 6 aircraft and now they operate 78 carriers as a leading low cost carrier in the country. The airline industry is characterized by low profit margins and high. Indigo airlines, for giving his valuable insights regarding our project. Online flight booking with indigo, the largest airlines in india. Moments after comedian kunal kamra was banned by indigo airlines for heckling a tv channel editor on one of its flights on tuesday, the government announced that it was urging other airlines to do. Indigo is an indian lowcost airline set up by rahul bhatia of interglobe enterprises and rakesh gangwal, a united statesbased nri. Thirteenth annual international conference in a market that today flies around five million people a month, and is projected to grow 7. Indigo airlines passed the iata operational safety audit iosa benchmark for global safety management.
Domestic carriers in india include lccs such as indigo, spicejet. The interview process took place at chennai on november. Indigo is the largest lowcost airline in india in terms of the number of passengers that it carries on a yearly basis. Civil aviation in india turned 100 on dec 10, 2010, an important historical milestone. This research paper reveals the internal and external factors, which contributed to the grand success of indigo airlines. A force for globalization and growth brian lavery mba 08 around the world, the roar of jet engines grows louder.
As of 2020, indigo airlines is one of the leading brands in the airlines sector. Indigo airlines, the countrys largest lowcost carrier, announced a fivefold. Please refer to the current fleet list to see each aircrafts individual age. Best lowcost carrier by the airline passengers association of india 2007 best lowcost carrier at the galileo express travel awards 2008 best low cost airline by cnbc awaaz 2009, 20 best lowco.
The purpose of our study was to conduct an analysis on the success story of indigo airlines. Marketing mix of indigo airlines the marketing mix of indigo airlines discusses the 4ps, which is been smartly executed by indigo airlines. Indigo has a fleet size of 224 aircraft, which is considered one of the largest fleet sizes in india. As of april 2020, indigo flies to a total of 87 destinations including 63 domestic destination within india and 24 international destinations within the extended neighbourhood in asia. It is worth while to note that, in spite of all these profitable years, the net worth of the company slipped into negative for year ending 31 march 2015. Click on a datetime to view the file as it appeared at that time. Preston mcafee and vera te velde california institute of technology abstract. Indigo operates with a fleet of narrowbody and turoboprop equipment. So, indigo children has become the popular name for them. Dynamic price discrimination adjusts prices based on the option value of future sales, which varies with time and units available. In december 2010, indigo replaced staterun carrier air india as the third largest airline in india, behind kingfisher airlines and jet airways with a passenger market share of 17.